Business Mailing Lists

I continue to push my clients to think more about profiling and less about a customers past habits. Are you looking to get a list of people who might buy a retirement property or need business insurance? Or perhaps you want to sell Mortgage related services? Instead of looking to buy/rent a list that has been heavily used and thus depleated of its value. Look at getting a list of individuals who are most likely to need your service at some point or currently need your service if you make the right offer.

Reach a group of people who are influencers and prospects, this will ensure that you grow your business. Keep mailing and don't be fooled by looking for THE QUICK buck as many do who use direct mail. Through frequency and communication you can show that you are a reliable and stable business. Here for the long haul! Remember - if you wouldn't respond to the offer, why would anyone else??

Data Mining - Path to Riches

Are you maximizing your data? Do you know what your data is worth to you and your operations?? Most business have spent the last few years, diligently compiling data and unfortunately this is where it ends. I am not going to recommend a particular software or provider as I sometimes. What I am going to do is suggest that you look at your list of past customers and start asking questions like> What commonalities do these groups have? Are there other services that we offer that may make sense for this group? What more can give them that we are not currently.

This is such a huge part of my business - I am confident that any time you put into this will come back to you 10 fold.